onfocus

I was watching the Presidential press conference (transcript) last night, and I kept hearing the administration's talking points. You know, they're those phrases that everyone in the administration says over and over again to the media—they have a very coordinated message. And I thought the next step should be to have product tie-ins with these talking points. They're repeated so often that it's fantastic marketing. If they had products to go along with each of them, they could get this country out of debt. War-footing is a phrase that came up in Condoleeza Rice's testimony to the 9/11 comission, and the President repeated it five times last night. And an image flashed in my mind of a pair of boots with the word "freedom" on the soles. Along with the image was the sound of an ad voice-over, "Get on your war-footing with these boots so you can spread freedom!"