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I never get tired of these stories where people change their digital habits. This piece by Kashmir Hill is an extreme example, but also a good illustration of how ubiquitous the major tech companies are. Understanding the often hidden architecture of our tech environment helps us make mindful decisions. A couple other posts in this genre I've enjoyed lately: Bye, Bye, Google by Bogdan Popa and Pulling the plug on Facebook by Drupal founder Dries Buytaert.