"Seven out of 50 video clusters the researchers identified are deemed 'situational' music. This designation doesn't operate under the standard concept of genres but rather the context in which the music takes place. This includes relaxation music like 'Ambient/Chillout,' 'Sounds of Nature,' and the ASMR-affiliated 'Hair Dryer Sound.' The paper concludes that situational music, sometimes deemed trivial by musicologists, is growing in popularity."
One great aspect of the Internet is that old (or new!) niche media can find its audience. This ambient music is my jam, glad I found it. [via waxy via mefi]
Ars Technica