When, for instance, he accuses public officials and the media of treason punishable by death, reporters should categorically state that what he is doing is classically authoritarian behavior. Then they should ask Republican leaders and Trump supporters to say whether or not they agree with him and why.
And reporters should do that every time Trump says something alarming.
If the media is going to do horse race coverage only anyway, at least they could provide some context and report on the consequences of all this base baiting.