The researchers warn that this rankings war is likely to get much worse with the advent of AI-generated spam, and that it genuinely threatens the future utility of search engines: "the line between benign content and spam in the form of content and link farms becomes increasingly blurry—a situation that will surely worsen in the wake of generative AI. We conclude that dynamic adversarial spam in the form of low-quality, mass-produced commercial content deserves more attention."
I think domain-specific link curation is going to be extremely important very soon. But I've always thought that so who knows?
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