The fundamental flaw of Apple’s commercial is that it is a display of force that reminds us about this sleight of hand. We are not the powerful entity in this relationship. The creative potential we feel when we pick up one of their shiny devices is actually on loan. At the end of the day, it belongs to Apple, the destroyer.
Now that Apple is also an entertainment company they would prefer that everyone else stop creating things. What a bleak vision of the world these tech companies have. Matt makes this message explicit in his parody: Dream On.
The Atlantic