Ars Technica Elon Musk declares “it is war” on ad industry as X sues over “illegal boycott” "We tried peace for 2 years, now it is war," Musk wrote today, a little over eight months after telling boycotting advertisers to "go fuck yourself." You see, the web is a customer service medium. Recommended · Aug 7th, 8:49 amtwitter advertising fail Paul Bausch