The Twitter takeover went wrong for conservatives in two ways. The first is that they posted more and more toxic content in an effort to drive engagement. The second is that they had no idea how unpopular that toxic content had become; both influencers and politicians mistook engagement for approval.
oops! Turns out that once the "public square" is a racist echo chamber it is neither "public" nor "square". It's more of a "racist echo chamber".
The Atlantic